Way (Japanese green tea, specially selected Japanese sweet) of sweet no taste (Japanese sweet) tea

Category

Zone which prepared about 30 Japanese sweet restaurants and Japanese green tea, seasonal upper cake by traditional culture in Japan carefully. We put together in season and have Japanese sweet of annual function, and five Isetan Shinjuku-limited brands present, too. Japanese sweet which is available only here, twist a lot of Japanese-style sweets which let you work make lineup. In addition, famous confection of each places of the whole country assembles in full force in "eminent scholar famous confection" corner. Special tastes are received according to days, too.

Promotion (entertainments) information 

"ISETAN FOOD INDEX" which gets the latest information of food floor

SERVICE

Service

Hands-free shopping

Customized lapping

Selection of Japanese green tea by Japanese green tea instructor

Order of <Enkaten> geppei (model)

EVENT/NEWS

Up-and-coming event & news

[way promotion of tea] From 5 to 18 on August promotion information <NODOKA>

[way promotion of tea] From 5 to 18 on August promotion information <NODOKA>

Wednesday, August 5 - Tuesday, August 18

Limited sale "ichikaichikai" of Japanese sweet, tea of August

Limited sale "ichikaichikai" of Japanese sweet, tea of August

Wednesday, July 29 - Monday, August 31

[Japanese sweet promotion I] From June 24 to August 18 promotion information <kizusakumomokamomohanatei>

[Japanese sweet promotion I] From June 24 to August 18 promotion information <kizusakumomokamomohanatei>

Wednesday, June 24 - Tuesday, August 18

ITEM

Recommended product

Toraya

Toraya

Taste of Japanese-style

<Tiger and> proud of history and tradition, formality for 5 centuries.
Let alone yokan of drawing card product, we will always introduce upper cake to enjoy seasonal design.

Toraya tea room

Toraya tea room

Taste of Japanese-style

<toraokukaryo> of cafe section of <Tiger and>.
Let alone Japanese sweet selling in <Tiger and>, you can have sweetness and light meal.
For example, "arrowroot starch noodle." I use 100% of arrowroot from Yoshino and I make use of flavor and elasticity of kudzu and make.
In the middle of shopping, please use casually.

Oimatu

Oimatu

Taste of Japanese-style

One of the noble Japanese sweet restaurants <Oimatu> representing Kyoto.
Including kokamochi and seasonal dry confectionery, we will introduce refined cakes.

Fukusaya

Fukusaya

Basic good flavor

<Fukusaya> which sets up main store in Nagasaki, and continues with castella with handicraft of craftsman. "53 specially made grilled castella" which such a well-known store makes to material most for discerning trouble time. Please thoroughly enjoy good flavor to create good-quality teatime.

Japanese green tea Terroir

Japanese green tea Terroir

Tradition and modishness

We donate tea of production center, brand that selected carefully from the whole country, and specialized salesperson including Japanese green tea instructor helps selection of tea of request on the spot anytime. We actually suggest tea leaves which are good to wish that we added and preference and scene while having you try flavor and taste of tea.

 Suzukake

Suzukake

Tradition and modishness

From Hakata <Suzukake> which sends modern sensitivity while following tradition and basics. "○ rice cake" (rice cake not to get) and "rei*itochu" which were particular about size that it was easy to eat let alone material.

Ameya Eitaro

Ameya Eitaro

Tradition and modishness

Candy store specializing which sends taste in modern style in traditional candy which <*ta**honho> produces in founding 1818. Syrup-formed "mitsuame" which we made use of the skill of "Eitaro candy" (toffee) which kara had continued making since its formation and created. Having many kinds has candy "board rain" to eat turning concept of candy by the Eitaro original manufacturing method. We color tradition, health, season under the theme of "Gokan" which is basics of Japanese sweet and express with candy beautifully.

Mikasayama

Mikasayama

Basic good flavor

Name "Mikasayama" permissible only on discerning Mikasa mountain made by Mt. Mikasa craftsman inheriting thought of ancient people of <Bunmeido>. Isetan-limited brand which named the name. Please thoroughly enjoy dorayaki feeling newness in nostalgia made with the traditional manufacturing method using the best raw materials.

enkaten

enkaten

Basic good flavor

Isetan-limited brand <Enkaten> which <Shinjuku Nakamuraya> deals with. Ultrathin skin of draws charm of bean jam, and bean jam is various, and fried geppei which realized refined sweetness and a mouthful size that it is easy to eat in traditional technique is colorful.

Sentaro

Sentaro

Basic good flavor

<Sentaro> which makes Japanese sweet of additive-free color free discerning to material domestic in "body soil Fiji" (shindofuji) (thing which climate where we were born and raised brings up is easy to be familiar with body and is kind to body, and, in other words, it is delicious) to motto. Size of "botamochi" is slightly large, and volume is plentiful. Feelings to material produce true taste.

Beika editing corner

Beika editing corner

Special dish beika child

Editing corner which jumps over frame of brand, and can choose favorite beika is born. Good flavor of well-known store which Isetan including <Fujimi temple> selecting carefully in material from rice long-established store <Ginza Akebono> of Ginza that is particular about <Osamado Main Store>, material and the manufacturing method to suggest Okaki <Ganko-shokunin> conveying mamekakoho <Mamegen> or the drying in the sun manufacturing method in now of Azabujuban in the twenty-four seasons in the old calendar selected is array. We accept gift of select depending on nooyatsunihamochiroon, request of customer every day.

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COLUMN

Valuable Information

[special feature] Summer-limited pretty dessert which face which child is pleased with can see
It was finished

[special feature] Summer-limited pretty dessert which face which child is pleased with can see

Wednesday, August 15 - Friday, August 31

Feeling is happy anytime if we wear wonderful fashion ♪ We report "SPUR MALL" in commemoration of the fashion magazine "SPUR" foundation of a periodical 30th anniversary.
It was finished

Feeling is happy anytime if we wear wonderful fashion ♪ We report "SPUR MALL" in commemoration of the fashion magazine "SPUR" foundation of a periodical 30th anniversary.

Wednesday, October 2 - Tuesday, October 8

[special feature] It is not only "we do not buy home"! In underground shopping floors eat-in, do you not make breath relievedly?

[special feature] It is not only "we do not buy home"! In underground shopping floors eat-in, do you not make breath relievedly?

CATALOG

Catalogue

ISETAN for FOODIE

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BRAND LIST

The handling brand

■Sweet no taste

Akasaka Kakiyama/Ameya Eitaro [Mitsukoshi Isetan-limited brand]/Japanese sweet promotion/Enkaten [Isetan-limited brand]/Obusedo Shinjuku [Isetan-limited brand]/KANOU SHOUJUAN/Keishindo/Sasaya Iori/Suzukake/Seikotei/Sentaro/Toshimaya/Japan tea and cakes SANOAH [Isetan-limited brand]/Bankaku Sohonpo/Fukusaya/Mikasayama [Isetan-limited brand]/*kagenkichichoan [Isetan-limited brand]/now me cake (promotion)/Oimatu

■Way of tea

Uogashi Meicha/Kanbayashi Shunsho Honten/Tsuruya 𠮷 sincerity/Tiger and/toraokukaryo/Japanese green tea Terroir/Ryoguchiya Korekiyo/promotion (tea)

■Eminent scholar famous confection

See the building/Izumiya/Ueno OKANO EISEN/Ukeian/Usami senbei/Umezono/KOBAI/*ta**honho/Kasho Hanami/Kato confectionery/Goro Kamakura/Kikunoya Main Store/Kitami Mentha Herb commerce/Kitajima/Gion Koishi/Ginza Suzuya/Kurio store/*kanokusei*tohonho/Katsura flower garden/Ei Hiro temple/five wins hand shop main office/Saiundo/Sakurai Kanseido/Saito Seika/Sasaki confectionery/Sato pine soldier of the Imperial Guard store/Xavier Honpo Co., Ltd./shie ryui/Shiose Sohonke/brushwood boat/island gokoro/Shimada store/surugaya Gion Shimosato/quintessence of temple hail Domoto Store/Motegi ten incense head family/HIGASHIYA/ISETAN MITSUKOSHI THE FOOD/Tea-Tsu/sky sound shop/Asakusa Mugitoro/Iijima Shoten/Ishimura Manseido/Ichigenya/all-out most in Yoneya/NANPUDO/Namihana shop confectionery/Hatada main office/Nachiguro Sohonpo/Fuga/Fukutaro/Fujimi temple/Bunnosuke Chaya/Funabashiya/Bunmeido Tokyo/Poeme/head family Nishio Yatsuhashi/enormousness main office/pummelo temple/Masumoto shop/Matsubaya/Matsushima shop/Matsuzaki store/Mangetsu/ten thousand year of temple/relief in main office/SEIGETSUDO Main Store/Senshuan/Soka shop/Sohonke Kawamichiya/Daigo/University mind temple thunder revitalization/Dynagone/Tsuriganeya Honpo/Tokyo chick/Tokyo 凮 month, and do; temple/Mochibun home office/mountain cause/Taninaka OKANO EISEN/Yamadaya Manju/Rikyu temple/Waraku Beniya/Ishikawa shop main office/Kameya Yoshicho/Kameya Michinoku/kame*ei

■Tea-ceremony room cake

 Incense main office/kizusakukako*/cape shop/continuing for a long time temple of enhoken/Kameya Kiyonaga/Kameya Tomonaga/Doki Kawabata/Genta/SHOKADO/forest

■Beika editing corner

Osamado Head Office/Ganko-shokunin/Ginza Akebono/Mamegen

 

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